This oriental name, difficult to pronounce, is the name of the founder: a courageous man born in China and arrived in Italy in 1930, interned in a refugee camp during the war, married to an Italian woman with whom, at the end of the conflict, he put his knowledge of soaps to good use and began to produce, following the dictates of ancient art and artisan tradition, shaving creams that have become fragments of history. On October 7, 1951, during the first Turin market exhibition, held in Piazza Vittorio Veneto in Turin, Mayor Peyron awarded TFS the Gold Medal Diploma for Beard Articles.